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On November 3, a new “First Fresh” branded supermarket was opened in the center of Moscow. It is symbolic that the new store was opened in the building of “Interfax” press center. It was there that the official presentation of our “First Fresh” brand took place in 2004. “Elinar-Broiler” poultry farm was the first in Russia to start selling chicken products under its own brand.
Today, the supermarket chain of “First Fresh” brand is actively developing. Its stores offer the entire range of products from our poultry farms – “Elinar-Broiler” and “Belousovo Poultry Farm”, as well as products from other manufacturers. In total, the product mix includes more than 3000 items of everyday goods.